I was recently asked for vegan makeup recommendations. I felt a bit guilty because, to tell the truth, I just haven’t gone there yet. I’ve been at this plant-based thing for going on 7 years now. First eliminating meats, then dairy, it took me 2 years to finally ditch the oil and get the scale and my cholesterol numbers moving again from their respective plateaus. I feel like I’ve changed so many things already...some of it feeling like a real sacrifice at times.
So, I didn’t have an answer for the person inquiring...which left me feeling like maybe I wasn’t being a “good vegan”, a word I really don’t identify with anyway, but I use it so people know what I’m talking about when it comes to the way I eat. By the way, I didn’t come to this lifestyle simply for the plight of the animals, but I can say, with certainty, that it’s a HUGE part of the reason I have stayed plant-based. And by using the word "lifestyle" (instead of diet-right?) I guess I need to take at look at how I’m consuming not only food but all the products in my life.
I wanted to respond quickly and give that person something they could run with. So what’s a girl to do? I took it to Facebook. I have found answers to almost everything via Facebook. Need some cornstalks for your Fall harvest decor? Just post it on Facebook. Need to know if the liquor store is open? Just ask your friends on Facebook. (Don't judge). And when it comes to wanting to be pointed in the right direction for vegan/cruelty-free cosmetics...just ask-a-way on Facebook. Honestly I think it’s the new google….and it beats Siri to the punch, hands-down. I’m finding her useless these days. (Maybe it’s just me, but Siri seemed so much smarter when she first came out 5 or 6 years ago).
So once the post ran its course, I took a good look. I discovered and was excited to find most of these brands I recognized and even use some of them already. Some of them just look absolutely so fun to try! Kat Von D...what a badass. And Jeffree Star? I heard the former friends have been feuding...beauty drama. Love. It. Maybe making the switch will be easier than I thought.
Anyway, I want to share them with you and maybe together we can have fun trying some different products and feel good knowing that nobody got hurt in the process. This list is not comprehensive, by any means, so if you have a product we could add, please leave in the comments below or feel free to email me at email@example.com or firstname.lastname@example.org.
And here’s a note worth mentioning. Vegan and cruelty-free are not one in the same. What does it mean to be vegan and cruelty-free you might ask? Here are the criteria:
1) They do not test their products and the ingredients in their elixirs on animals either themselves or by a third party, even when required by law.
2) They do not use any nonhuman animals in their ingredients.
3) They are not owned by a parent company that does either or both.
I hope you find this information helpful:
e.l.f.- Eyes, Lips, Face also known as e.l.f. Cosmetics, sells products largely at $1, $3, and $6 price points. Items are vegan friendly, inexpensive and cruelty-free.
Lush- Lush is a vegetarian company, but not completely vegan. "At present, around 80% of products are suitable for vegans, but there are a few ingredients like milk, honey, lanolin and eggs, which are beneficial for the skin or hair, and which we use in some of our products."
Juice Beauty- Gwenyth Paltrow-Creative Director, Check out their eco-values
The Body Shop- Lists vegan and cruelty-free products on their website, socially conscious, donates profits to charity
tarte High Performance Naturals- Read here why tarte is a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics infused with ingredients like superfruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients. lists their vegan friendly products on their site. I can personally vouch for their tarte Shape Tape Concealer...Ulta cannot keep it stocked in their stores. Excellent coverage!
BECCA Cosmetics- high end, cruelty free, U.S. brand
Obsessive Compulsive Cosmetics- 100% vegan/cruelty free since 2004- internationally certified by PETA
Kat Von D- A Mexican-American tattoo artist, model, musician and star of LA Ink launched her cosmetics line in 2008.
Jeffree Star Cosmetics- vegan and cruelty free
Aveda- All Aveda color, hair, skin and body care products are completely vegan with a few exceptions of products that list honey and beeswax in their ingredients. Recognized by VegNews Magazine and PETA as cruelty-free.
Pacifica- 100% vegan and cruelty-free
Petitvour- 100% vegan and cruelty-free; Subscription PV Beauty Box for $15/month samples of non toxic, vegan products to try you before you buy!
List of ingredients they don’t use!
Gabriel Cosmetics, Inc- gluten free, organic, vegan cosmetics and children’s skin care products
Arbonne- registered by The Vegan Society, cruelty free and vegan
Logical Harmony- This site lists vegan and cruelty-free brands and is updated weekly.
Sephora- This website offers many vegan brands, usually you can search for "vegan" on the website. Many of their "house" brands are vegan and not tested on animals.
Peta- People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 5 million members and supporters. This site has comprehensive lists of vegan and cruelty-free cosmetic brands at Peta.org.
Side note: As I kept digging through the research and talking to my own personal makeup guru, my 16 year old, it seems that more and more companies are jumping on this bandwagon. All the cool kids are doing it. Even if you are not plant-based, vegan or vegetarian, I think it’s safe to say we can all do better when it comes to protecting our animal friends...especially in the name of beauty!
Jeanmare and Cristy are creators and contributors of the Living Simply Nourished Blog. Grab a cup of tea (or coffee!), find a cozy spot, scroll around, read some stories, find some inspiration, and enjoy!
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